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How to Prevent Listing Hijacking on Amazon

With Prime Day behind us and Q4 fast approaching, now is the ideal time to start prioritizing the security of your products. With the surge in order volume and reviews you likely just experienced, your items are perfectly positioned to shine as superstars in the next few months (if they aren't already!). However, this is precisely what hijackers are after.

These bad actors have no interest in putting in the hard work that you have just done; their sole priority is to exploit your success.

Amazon Listing Guide: Best Practices for Best Sellers

ASIN piggybacking occurs when someone becomes an ‘additional seller’ on your listing and sells the same product – under the same ASIN – for less money. It’s important to note the differences between this and traditional reselling. While reselling on Amazon is an accepted practice, piggybacking overwhelmingly is not. Why? Because as the other seller attempts to capitalize, or piggyback, on your success, they often resort to selling cheap knockoffs instead of the genuine item to contend with their

GTIN Guide from GS1 US

Barcodes are used to identify products so they can be tracked throughout the various stages of the supply chain. When you list a product for sale on the Amazon marketplace, you will need to include a barcode. This allows Amazon to ensure the item made it safely to the buyer and that it is authentic to your brand.

Proper product identification is also hugely important to the shopping experience as customers need a reliable way to find your items both online and in stores.

The Importance of Amazon Reviews + How to Improve Your Review Strategy in 2022 - Blue Wheel

When Amazon staunchly committed to becoming Earth’s most customer-centric company, it ultimately made the same decision for you. Because in order to succeed on the intensely competitive Amazon marketplace where customers always come first, you simply must follow suit or fail to ever get off the ground. There’s no greater evidence of this than the prominence —and sheer power of— your Amazon product reviews.

In this article, we’ll dive deeper into the importance of Amazon reviews and share top wa

The Ultimate Amazon Brand Registry Guide

Brand Registry provides key protections for brands on Amazon. For example, registering your brand gives you more control over your product listing content. This allows you to provide more detailed information for your products while protecting your brand identity.

Brands can decide whether to authorize others to sell their products with Brand Registry. Enrollment in Brand Registry is one of the most important steps a brand can take when it comes to managing unauthorized resellers.

Amazon Reviews FAQ: Answers to Your Top Questions

When Amazon first introduced product reviews to the marketplace in 1995, people were pretty skeptical, to say the least. To many, it seemed like a recipe for disaster. How would giving people a very public platform to complain be helpful for anyone?

Fast forward to today, and review platforms appear in virtually every industry. The vast majority of shoppers now read reviews before making a purchase and put them on par with recommendations from their own family and friends.

How to Continue Your Review Momentum After Amazon Prime Day

Prime Day 2023 was a success for shoppers and sellers alike – no surprise there! Last year’s event saw customers purchase over 300 million items, making it the most successful Prime Day in Amazon’s history. Will this year’s event exceed that record? Only time will tell.

In the meantime, you have more work to do. We know that you put a ton of time and effort into preparing for Prime Day, but the days and weeks afterward are just as important.
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